Jo Moore (born 1963) served as a British special adviser and press officer. She was embroiled in scandal while working as advisor to Stephen Byers, the Transport, Local Government and Regions Secretary.
Moore began working as a press officer for local authorities in London but moved to work for the Labour Party in the early 1980s. She was also active in local politics in Haringey, and by the early 1990s she had become the Labour Party's chief press officer. Moore then served as Chief Press and Broadcasting Officer during the Labour Party's 1997 general election campaign. In 1998 she left her job to work part-time as an Account Director at a leading lobbying company, and was appointed by Stephen Byers, initially part-time, as a Special Adviser, from 17 February 1999.
At 2:55pm BST (9:55am EDT) on 11 September 2001, after both World Trade Center towers had been hit in terrorist attacks, but before either tower had collapsed, Moore sent an email to the press office of her department which read:
The Department did indeed announce on the following day two changes to the system of Councillors Allowances. Nearly a month later, Moore's email was leaked to the press where it provoked disgrace around the cynical nature of spin. Moore ultimately made a personal appearance before the cameras to apologise for what she had written.
The leaked email appeared on the day after Byers had announced the placing of Railtrack, the private sector rail infrastructure company, in administration. It was eventually to be replaced by Network Rail, a not-for-profit 'public interest company'. In November the department appointed a new Director of Communications, Martin Sixsmith.