Jim A. Kuypers
| Jim Kuypers | |
|---|---|
| Nationality | American |
| Alma mater |
Florida State University Louisiana State University |
| Occupation | Professor, Business and Political Communication Consultant |
Jim A. Kuypers is an American scholar and consultant specializing in communication studies. A professor at Virginia Tech, he has written on the news media, rhetorical criticism and presidential rhetoric, and is particularly known for his work in political communication which explores the qualitative aspects of framing analysis and its relationship to presidential communication and news media bias.
Kuypers graduated with a Bachelor of Science and a Master of Arts from Florida State University. He was a senior lecturer in rhetoric and oratory, Director of speech at Dartmouth College, taught at Florida State University, and Florida Atlantic University. He taught at Louisiana State University, where he earned a Ph.D. in communication studies. Since 2005 Kuypers has been teaching at Virginia Tech.
Kuypers' work falls into two categories: political communication and rhetorical criticism. The former spans both communication and political science, involving the study of the political rhetoric of individuals and groups. For Kuypers, politics is a process that takes place through communication, rather than the sheer exercise or attempt at power.
Kuypers searches for media bias, and how the news media frames political news. He developed a qualitative (rhetorical) version of framing analysis designed to look for bias, and to understand how the original messages of political actors are reframed by the press before transmitted to the public. He has investigated how news broadcasts, stories, and editorials shape public understanding of issues and events in a particular direction. Quote: "Framing is a process whereby communicators, consciously or unconsciously, act to construct a point of view that encourages the facts of a given situation to be interpreted by others in a particular manner. Frames operate in four key ways: they define problems, diagnose causes, make moral judgments, and suggest remedies. Frames are often found within a narrative account of an issue or event, and are generally the central organizing idea."
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