Jezebel (website)
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Type of site
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Blog |
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| Available in | English |
| Owner | Univision Communications |
| Created by | Anna Holmes |
| Editor | Emma Carmichael |
| Website | jezebel |
| Alexa rank |
 2,833 (Global February 2017) |
| Commercial | Yes |
| Launched | May 21, 2007 |
Jezebel is a blog geared towards women, under the tagline "Celebrity, Sex, Fashion for Women. Without Airbrushing." It was launched in 2007 by Gawker Media and is currently owned by Univision Communications.
Jezebel was launched on May 21, 2007, as the 14th Gawker blog. According to founding editor Anna Holmes, the site stemmed from the desire to better serve Gawker.com's female readers, who made up 70% of the site's readership at the time. The Jezebel manifesto states that the site "will attempt to take all the essentially meaningless but sweet stuff directed our way and give it a little more meaning, while taking more the serious stuff and making it more fun, or more personal, or at the very least the subject of our highly sophisticated brand of sex joke. Basically, we wanted to make the sort of women's magazine we'd want to read." One of the site's guiding principles, according to Holmes, is to avoid saying "misogynist things about women's weight."
At Jezebel's launch, the editorial staff included Holmes, who previously worked at Star and InStyle; editor Moe Tkacik, a former Wall Street Journal reporter; and associate editor Jennifer Gerson, a former assistant to Elle editor-in-chief Roberta Myers. Gerson left the site in May 2008 to become the Women's Editor for the Polo Ralph Lauren website; Tkacik departed in August 2008 to work at Gawker.com, after briefly accepting and then rescinding a job offer from Radar. Tkacik was subsequently laid off in a company-wide restructuring the following October. Holmes left the site in June 2010; Jessica Coen replaced her as editor-in-chief. Other current staffers include Madeleine Davies, Kelly Faircloth, Hillary Crosley, Kate Dries and Callie Beusman.
Jezebel was one of six websites that was purchased by Univision Communications in their acquisition of Gawker Media in August 2016.
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