JetX Airlines
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| Founded | 2003 as JetX | ||||||
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| Fleet size | 9 | ||||||
| Destinations | Over 70 (36 on scheduled flights) | ||||||
| Parent company | Primera Travel Group | ||||||
| Headquarters | Riga, Latvia | ||||||
| Key people | Hrafn Thorgeirsson (CEO), Andri Már Ingólfsson (President and Owner) |
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| Employees | 300 | ||||||
| Website | https://primeraair.com | ||||||
Primera Air is an Icelandic owned leisure airline owned by the Primera Travel Group (which consists mainly of Nordic tour operators Solresor, Bravo Tours, Lomamatkat, Heimsferðir and Solia), and its primary goal is to provide scheduled air travel services, as well as flights for tour operators and charter flights. In the last years, Primera has grown at a steady pace and now offers flights from Northern Europe to over 70 destinations in the Mediterranean, Middle East, Asia, the Caribbean, and the Atlantic.
In 2009 Primera Air established the subsidiary Primera Air Scandinavia under a Danish AOC and in 2014 added a Latvian operating license under the name of Primera Air Nordic.
The airline was founded in 2003 as JetX in Iceland, and operated under an Icelandic AOC. In 2008 Primera Travel Group took ownership of the airline and rebranded it as Primera Air, while also appointing Jón Karl Ólafsson as the new CEO of Primera Air. In 2009 Primera Air received its Danish license under the name Primera Air Scandinavia with headquarters in Copenhagen. Hrafn Thorgeirsson was appointed Managing Director of Primera Air Scandinavia in 2009 while Jón Karl remained CEO of Primera Air. The head offices for the holding company and airline remained in Iceland until 2014 when the main offices were moved to Riga, Latvia. The success of Primera Travel Group in Denmark, Sweden and Iceland facilitated further expansion and growth during the next years; in July 2014 Primera Air flew 155.000 passengers in 1006 flights with an average flight seat utilization of 91%.
In August 2014 Primera Air announced the founding of a new airline - Primera Air Nordic - in Latvia, which would be run parallel to Primera Air Scandinavia. Simultaneously, a new Network Control Center was opened in Riga for overseeing all operational matters of the airline, focusing on continuation of the healthy development enjoyed in prior years and to expand into markets beyond Scandinavia. A supportive business environment, skilled workforce and high quality standards were the key factor for moving the control center. The move was further stressed by appointing the managing director Hrafn Thorgeirsson as the new CEO of both Primera Air Scandinavia and Primera Air Nordic.
The major restructuring and consolidation had a positive impact on the airline. In 2015 Primera Air operated 8 aircraft with a turnover of 250 million USD, and earned more than 5.2 million euros in total revenue before taxes (EBITDA). During the first 8 months of 2016 the airline had earned 4 million euros with an estimate of 7,6 million by the end of year. Today Primera Air is essentially a Danish-Latvian airline with Icelandic owners.
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Wikipedia