In March 2013, Thorne announced she'd been signed to Hollywood Records, and began working on her debut album. On 23 April 2013, she discussed details about her upcoming album, telling MTV: “What fans can expect is [for it] just to be very different from anyone, because I don’t like to be one of those artists where you can be like: ‘Oh yeah, I know them from that song.’ All my songs are very different from each other. So I don’t want to be known as only one genre.” On 28 March 2014, Thorne announced her debut album would be named as the single, and confirmed it will consist of eleven songs.

In a Billboard article published on May 2, 2014, it was revealed that the album would be called Call It Whatever, and the release date would be June 24, 2014. Thorne revealed the reason why the album took so long was because "I really wanted to work on my voice. I never sang before, and I didn't want to put an album out that I wasn't proud of, or that was Auto-tuned or anything like that. I waited so that I could take a lot of vocal classes, so that I could work on my voice every day". Thorne confirmed that inevitable comparisons to former Disney stars Miley Cyrus and Selena Gomez, that she would not go in either direction. Thorne described the sound of her album as having differentiation, and several songs being aimed at a variety of audiences. Thorne, who said she’s been listening to a wide variety of music to get inspiration, from Usher to Destiny’s Child to Band of Horses, hints that there will be a collaboration on the album, but unfortunately for “Shake it Up” fans.

In an interview with Access Hollywood, she promoted the EP as very feminist. On October 23, Thorne announced a song from the EP, entitled "One More Night". The following week, Thorne announced the official track list along with a preview of "Paperweight" and sneak peek of possible album artwork. Bella spoke about the album's direction in the form of its genre's, saying "Call It Whatever" is my youngest-sounding song, This song is definitely for my younger audience. I don't want to eliminate them, but my album is geared a little bit older. I have some more Indie type of songs, some hip-hop, some with an 80s feel, and I have dance music on there."

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