Jean-Baptiste Réveillon

Jean-Baptiste Réveillon, (Paris, 1725 – Paris, 1811) was a French wallpaper manufacturer. His career was an exemplary story of the self-made businessman in the Ancien Régime.

Réveillon apprenticed as a tradesman, haberdasher and stationer. In 1753 he began to import and hang flock wallpapers from England. At that time, wallpaper was becoming popular among the bourgeoisie as a creative and economical way to decorate interior spaces. During the Seven Years' War Reveillon started to produce wallpaper himself, marrying well and using his wife's dowry to produce velvet paper, pasted up into rolls and using vibrant colours, developed by Jean-Baptiste Pillement.

In 1759 he moved to the Faubourg Saint-Antoine, then a neighbourhood dominated by the various crafts associated with furnishing. Réveillon launched production of a full range of wallpapers. The nobility began to patronize his business and in 1765—--already extremely wealthy--—he bought a mansion, with a parc and a theatre inside La Folie Titon, formerly owned by Évrard Titon du Tillet. Reveillon installed his wallpaper factory on the ground floor, retaining the upper floors for his private residence.

In 1775 Réveillon opened a paper mill to improve both the quantity and quality of his paper supply. In 1776 he opened a shop near the Tuileries. The papier bleu d'Angleterre became very popular when Queen Marie Antoinette decorated her apartments with them. Réveillon himself dabbled in chemistry enough to discover a new process for making vellum paper in 1782. The following year he was granted permission to use the title of Manufacture Royale.

His purchase of the paper mill and expertise in paper production brought him into contact with Etienne de Montgolfier, and it was from Réveillon’s garden at Folie Titon that the first hot-air balloon was launched on 12 September 1783. Réveillon delivered a special and colourful wallpaper, used as a cover for the balloon. A second balloon, called Le Réveillon, with a rooster, a duck and a sheep was launched a week later at Versailles. On 19 October his employee André Giroud de Villette and Jean-François Pilâtre de Rozier went into the sky, as pioneers of flight.

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