Jcdecaux
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| Public limited company with an Executive Board and a Supervisory Board (Euronext: DEC) | |
| Industry | Out-of-Home Advertising |
| Founded | 1964 |
| Founder | Jean-Claude Decaux |
| Headquarters | Neuilly-sur-Seine, France |
| Products | Street furniture, Bus shelter, Self-service Bikes |
| Revenue |
 € 3,392.8 million (2016) |
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€ 223.5 million (2016) |
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| Owners |
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Number of employees
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13,030 (2016) |
| Parent | JCDecaux Holding |
| Subsidiaries | JCDecaux Mobilier Urbain (100%), Sopact (100%), Semup (100%), DPE Decaux Publicité Exterieurs (100%), Somupi (66%), Cyclocity (100%), JCDecaux Avenir - JCDecaux Airport - JCDecaux Artvertising - MCDecaux( 60%) |
| Website | www |
JCDecaux Group (JCDecaux SA, French pronunciation: [ʒisedəˈko]) is a multinational corporation based in Neuilly-sur-Seine, near Paris, France, known for its bus-stop advertising systems, billboards, public bicycle rental systems, and street furniture. It is the largest outdoor advertising corporation in the world.
The company was founded in 1964 in Lyon, France by Jean-Claude Decaux. Over the years it has expanded aggressively, partly through acquisitions of smaller advertising companies in several countries. Its headquarters is located in Neuilly-sur-Seine, a suburb of Paris, France. JCDecaux currently employs more than 13,030 people worldwide and maintains a presence in over 75 countries. In France alone, JCDecaux employs more than 3,500 people.
Jean-Claude Decaux (b. in 1937) first created a company in 1955 that specialised in Outdoor advertising alongside motorways. However, as these billboards were heavily taxed by law, Jean-Claude Decaux turned towards a business model in 1964 which was based on city billboards and invented the concept of advertising street furniture - well-maintained bus shelters fully funded by advertisers.
Since the first concept of the bus shelter in 1964, JCDecaux has continued to innovate and offer different types of street furniture. During the 70s, JCDecaux launched its first Citylight Information Panels (CIPs), a 2m² billboard with signage to indicate directions in cities to drivers. The first fully accessible automatic amenities were installed in San Francisco in 1994, although, in 1981, JCDecaux established a system of automatic public amenities in France. In 1981, JCDecaux also developed the News Electronic Journal, which broadcast news relating to culture, sport, associations and information about the city.
JCDecaux then bought the Société Fermière des Colonnes Morris. The Senior billboards, which measure 8m² and allow multiple ads on a single site, were created in the 1980s. The first scrolling billboards appeared in 1988, which increased the number of advertising panels without raising the number of structures.
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Wikipedia