James Walter Thompson

James Walter Thompson (October 28, 1847 – October 16, 1928) was the founder of the J. Walter Thompson advertising agency and a pioneer of many advertising techniques.

He was born in Pittsfield, Massachusetts on October 28, 1847.

In 1864, William James Carlton started selling advertising space in religious magazines. The agency was called Carlton and Smith, although almost nothing is known about the Smith partner. In 1868, Carlton hired Thompson as a bookkeeper. Eventually Thompson found that soliciting and sales were much more profitable and he became a very effective salesman for the small company. In 1877, Thompson bought the agency for $500 and renamed it J. Walter Thompson Company. Thompson paid $800 for the Carlton and Smith furniture in the same transaction.

Realizing that he could sell more space if the company provided the service of developing content for advertisers, Thompson hired writers and artists to form the first known creative department in an advertising agency. He is credited as the "father of modern magazine advertising" in the United States.

Thompson, having served on the USS Saratoga in the Civil War, was a passionate sailor. He owned a variety of vessels, including a seagoing houseboat, a steam, (Stella). He headed the New York Yacht Club, for which his title as Commodore and his portrait became famous within the company. He lived at 11 East Sixty-eighth Street in Manhattan.

He developed the Roosevelt Manor section of Cranford in the 1890s and built the Cranford Opera House block in Cranford, New Jersey for his wife, Margaret Riggs Boyle Thompson, in 1892.

The J. Walter Thompson Company was incorporated in 1896. In 1899, Thompson opened an office in London. An avid traveler, Thompson went abroad nearly every summer for twenty years, and rarely came back without important accounts. He saw New York as "the flagship" office for a company with no geographical restrictions. "It has no limitations. Any spot on earth where goods are to be sold by advertising is inside the fence of the Thompson field", said Thompson.

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