James Gerald Gulliver CVO FRSE FRSA FICE (17 August 1930 – 12 September 1996) was the founder of Argyll Foods, one of the United Kingdom's largest retail businesses.
He was born in Campbeltown, Scotland, the son of William Frederick Gulliver. He was educated at Campbeltown Grammar School then studied at University of Glasgow and Georgia Institute of Technology, Gulliver served for three years in the Royal Navy before joining Urwick Orr & Partners, management consultants. In 1965 he joined Fine Fare where he became chairman within two years. During his time the business grew from a turnover of £75 million to £200 million.
In 1977, together with Alistair Grant, a marketing specialist for whom he had worked with at Fine Fare, and David Webster, a merchant banker, he founded James Gulliver Associates. In September 1978, he bought the meat company belonging to Manchester United chairman Louis Edwards for £100,000 plus shares and renamed it Argyll Foods, acquiring numerous retail concerns including 130 Safeway outlets. Within 10 years of the purchase, the company was worth £1.7 billion. Gulliver also bought 100,000 of Edwards' shares in Manchester United for £250,000 and was given a seat on the club's board of directors (although fellow director and former manager Matt Busby abstained from the vote to give Gulliver a seat, saying he did not know who Gulliver was). Gulliver later became the club's vice-president. He sold his stake in 1986, but retained two seats in the directors' box at the club's Old Trafford ground. He was also the vice-chairman of Heart of Midlothian.