James Frost

James Martin Frost
Frost performing in 2009 at Waterfront Festival in Barry, Vale of Glamorgan, Wales with The Automatic.
Background information
Birth name	James Martin Frost
Born	(1986-08-22) 22 August 1986 (age 30)
Origin	Cowbridge, Wales
Genres	Rock, Electro, Pop punk
Occupation(s)	Musician
Instruments	Guitar, vocals, synthesizers, bass guitar
Years active	2003–present
Associated acts	EFFORT, The Automatic, yourcodenameis:milo
Notable instruments
Gibson Les Paul 2005 Fender Mustang Fender 1972 thin-line telecaster in two-tone sunburst

James Martin Frost (born 22 August 1986, Cowbridge, Wales) is the guitarist, keyboardist and backing vocalist of Welsh band The Automatic, and guitarist and backing vocalist for Cardiff based band Effort. As well as his musical duties for The Automatic, Frost has also directed two of the band's music videos and their tour video diaries. He currently resides in Cardiff, Wales.

Frost began playing guitar at a young age, and after introducing band mate Robin Hawkins into music and the bass guitar, Frost and Hawkins along with friend Iwan Griffiths formed the band White Rabbit, which later with the addition of Alex Pennie became The Automatic. After several years of touring, Alex Pennie departed from the band, leading to Paul Mullen from Yourcodenameis:Milo to join the band. Frost and Mullen are both simply stated as guitarists for The Automatic, neither being specifically rhythm or lead. Paul and Frost also provide synthesizers on various tracks, as well as backing vocals.

After the release of the band's debut album Not Accepted Anywhere, James was voted No. 20 in NME's Cool List, beating his at-the-time band mate Alex Pennie.

Frost, along with BBC Radio 1 DJ Jen Long formed the Cardiff-based band Effort in 2010. In early 2011 the band recorded demos at Long Wave Studios with producer Romesh Dodangoda. Their debut 3-track EP 'No Effort' was released for free on 28 March 2011 through bandcamp.

Frost often states his main musical influence to be Blur and specifically guitarist Graham Coxon, his favourite Blur album is 13.

For live performances – since the departure of synthesizer player & vocalist Alex Pennie in 2007, Frost inherited performance duties of the Alesis Micron – which during the recording and performance of debut album Not Accepted Anywhere was one of 3 synthesizer keyboards used, later on This Is a Fix it was also used as well as the Paul Mullen controlled microKORG. The sounds created on the Alesis Andromeda and Roland Juno-106 for Not Accepted Anywhere since Pennies departure are recreated live on the microKORG and Alesis Micron, to control some tracks whilst playing guitar, Frost uses a Boss RC-50 Loop Station, which enables partial foot pedal control of the sounds available on the Alesis Micron. Frost uses band-mate Rob Hawkins Fender USA Jazz Bass live when performing "High Time".