James Bettman
| James Ross Bettman | |
|---|---|
| Born | September 15, 1943 Laurinburg, North Carolina |
| Nationality | United States |
| Title | Burlington Industries Professor |
| Academic background | |
| Education | Yale University |
| Thesis | Behavioral Simulation Models in Marketing Systems (1969) |
| Doctoral advisor | Gerrit Wolf |
| Academic work | |
| Discipline |
Marketing Consumer behavior Psychology |
| Institutions |
Duke University University of California, Los Angeles |
| Doctoral students |
Dan Ariely Alexander Chernev Kristin Diehl Rosellina Ferraro Hubert Gatignon Ellen Garbarino Stephen Hoeffler Kevin Keller Jonathan Levav Mary Frances Luce Itamar Simonson Baba Shiv Mita Sujan Carolyn Yoon Gal Zauberman |
James R. Bettman is the Burlington Industries Professor of Business Administration at Fuqua School of Business, Duke University. He is known for his work on consumer behavior and decision making. He is a Fellow of the American Marketing Association, American Psychological Association, the American Psychological Society, and the Association for Consumer Research.
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