Doordarshan Kendra, Jalandhar also referred as Jalandhar Doordarshan is an Indian television station in Jalandhar, owned and operated by state-owned Doordarshan, the television network of Prasar Bharati (Broadcasting Corporation of India). It was established in 1979, and now produces and broadcasts the 24-hour Punjabi language TV channel, DD Punjabi, which was launched in 1998 and covers most of the state of Punjab, India.
Doordarshan Kendra Jalandhar was inaugurated on 13 April 1979, after it was shifted here from Amritsar, where it was first established on 23 September 1973. It's established here instead of Amritsar was made possible by the efforts of then Union I & B Minister, I. K. Gujral. The station is located at Gujral Nagar, the center has elaborate programme production facilities and large studios.
The transmission was initially limited to few hours in a day. Besides the regional language Punjabi, some programmes in Hindi and Urdu were also telecast. Even programmes in Haryanvi and Himachali languages were telecast from this Kendra as these states did not at that time have their own Kendras.
With the introduction of Regional Language Satellite Services, all regional centers of Doordarshan started generating programmes in their respective regional languages. And thus, DD Punjabi came into existence along with many other channels of Doordarshan. A satellite earth station built at the cost of ₹82.5 million (US$1.3 million), was inaugurated at the station on 7 August 1998, to allow Punjabi language programs broadcast from the station, available to neighboring countries like Pakistan, Afghanistan, Oman, Qatar and Nepal.
Presently, Doordarshan Kendra, Jalandhar telecasts its programmes under the brand name DD Punjabi. DD Punjabi Channel was launched in 1998, and it became a 24-hour service within two years. In its terrestrial mode DD Punjabi has near 100 per cent reach in the State of Punjab. Besides that, numerous Punjabi viewers residing in different parts of India watch the cultural programmes broadcast on DD Punjabi with interest.