Jake Winebaum (born 1959) is an American entrepreneur. Winebaum is the founder of FamilyFun magazine, Business.com, Brighter.com and co-founder of eCompanies and Blue Waters Research.
Winebaum’s father was an advertising executive with Young & Rubicam in New York and Europe and his mother was a stage and television actress. Shortly after his birth in New York City, the family moved to London, Milan and Paris before settling in Exeter, New Hampshire. Winebaum attended Phillips Exeter Academy and Dartmouth College, where he majored in Biology and Creative Writing, graduated cum laude, and also won the Grimes Senior Writing Prize. At Dartmouth, Winebaum played three sports, Soccer, Lacrosse and Alpine Skiing.
While at Dartmouth in 1980, Winebaum started his first business, Same Day Fish Company. He spent summers throughout high school and college working on fishing boats and started a fish processing and distribution business delivering fish and lobsters to restaurants and supermarkets throughout Northern New England.
He started his professional career at Fortune magazine in 1982. He then moved to Time magazine in 1983, and U.S. News & World Report in 1985 where he was instrumental in the turnaround of the magazine and in the development of the series of special issues, including USNews Best Colleges. He and his wife Cindy started FamilyFun magazine with their own funds in 1991. The magazine was an instant hit and was named one of AdWeek’s Hot 5 list of magazines for 1992. Winebaum sold the magazine to the Walt Disney Company in 1992. While at Disney, he founded FamilyPC magazine in 1994. Also in that year, he put together the business plan for The Walt Disney Company’s Internet initiatives which he went on to lead. He was named President of Disney Online in 1995. As president of Disney Online, and later as Chairman of Buena Vista Internet Group, he oversaw all of Disney’s Internet businesses, including Disney.com, ABCNews.com and ESPN.com.