Jaeger (clothing retailer)
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| Private | |
| Industry | Retail |
| Founded | 1884 |
| Headquarters | London, United Kingdom |
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Key people
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Lewis Tomalin, Founder Chris Horobin, Chief executive |
| Products | |
| Owner | Better Capital |
| Website | www |
Jaeger (/ˈjeɪɡə/) is a United Kingdom-based fashion brand and retailer of menswear and womenswear. Traditionally known for a classic 'twinset and pearls' image and the use of high-quality natural fibres, it has focused on updating its brand image since 2008, when it first appeared at London Fashion Week.
Formerly owned by the retail entrepreneur Harold Tillman, it was acquired by the private equity firm Better Capital in 2011. On 10 April 2017, it was announced that the company had entered administration.
Jaeger was established by British businessman Lewis Tomalin as 'Dr Jaeger's Sanitary Woollen System Co Ltd' in 1884, capitalising on a craze for wool-jersey long johns inspired by the theories of German scientist Dr Gustav Jaeger. Jaeger's writings about the value of wearing animal fibres (not cotton) next to the skin had attracted fans including George Bernard Shaw. The woollen undergarments were worn by many explorers – including Ernest Shackleton. It had received its first Royal Warrant by 1910.
Jaeger began creating wool suits, and by the start of World War I it had cut its associations with Germany and become a British brand. Long johns for British and Commonwealth troops kept the company going during the war, but by the 1920s it had switched to fashion. The company's flagship store opened on Regent Street in the 1930s and attracted a solid clientele who wanted British-made garments at prices that were not as high as Savile Row or the high-end couture brands.
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Wikipedia