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Jacksonville Landing

Jacksonville Landing
The Jacksonville Landing, Jacksonville FL, Southeast view 20160706 1.jpg
Location Downtown Jacksonville, Florida
 United States
Coordinates 30°19′30″N 81°39′36″W / 30.325°N 81.660°W / 30.325; -81.660Coordinates: 30°19′30″N 81°39′36″W / 30.325°N 81.660°W / 30.325; -81.660
Address 2 W Independent Drive
Opening date June 25, 1987
Developer The Rouse Co.
Management Sleiman Enterprises
Owner Sleiman Enterprises
Architect Benjamin Thompson and Associates, Inc.
No. of stores and services 65+
Total retail floor area 126,000 square feet (11,700 m2)
No. of floors 2
Website Jacksonville Landing

The Jacksonville Landing is a festival marketplace in Downtown Jacksonville, Florida. It is located at the intersection of Independent Drive and Laura Street, along the Jacksonville Riverwalk. It was built by the Rouse Company at a cost of $37.5 million and opened in 1987. The 126,000 square feet (11,706 m2) center is comparable to New York City's South Street Seaport, Boston's Faneuil Hall and Miami's Bayside Marketplace, all developed by Rouse.

The Jacksonville Landing was designed and built by the Rouse Company, who developed a number of similar structures in other cities. It opened its doors on June 25, 1987. The Jacksonville Landing hosted a week-long celebration featuring a drum and bugle corps,balloon release, community choirs and national acts. The Rouse company partnered with City of Jacksonville, who contributed $20 million toward the construction of a festival marketplace that would revitalize the city's core.

The entire second level of the main building was devoted to the Founders Food Hall, a food court with 18 restaurants. The decor featured silhouettes of 17 individuals who had a role in the settlement of North Florida. Outside seating included a view of the center courtyard fountain, stage, and the river. However, anticipated foot traffic never reached projected numbers and within four years, one third of the food court tenants closed. The west side of the food court became a video arcade named Ostrich Landing.

The Landing's first bar was Fat Tuesdays, which offered frozen alcoholic beverages. The business attracted a mostly younger clientele, and the Landing management decided not to renew their 10-year lease when it expired, citing a desire for an "older crowd".


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