JJ Valaya
| JJ Valaya | |
|---|---|
 |
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| Born |
8 October 1967 Jodhpur, India |
| Nationality | Indian |
| Occupation | Fashion designer |
| Website | thehomeofthetraveler |
| Labels | House of Valaya, JJ Valaya Muse, JJ Valaya, Valaya Quantum, Valaya Base, Valaya Home,The Home of the Traveler |
JJ Valaya (born 8 October 1967) is a noted Indian fashion designer and couturier from New Delhi, India. He founded the House of Valaya, a luxury fashion and lifestyle house in 1992, along with his brother TJ Singh. A founding member of Fashion Design Council of India (FDCI) and the first global brand ambassador of Crystal giant Swarovski, he has been designing for men and women, and has bridal and evening collections in addition to day-wear and ready-to-wear for over 20 years. As a fine art photographer, he released his first book, Decoded Paradox in 2011, in the same year as he also closed the day one of the Lakme Fashion Week (LFW) winter/festive 2011, debuting a fashion collection inspired by photography.
Born Jagsharanjit Singh Ahluwalia, the name was shortened to J J Valaya to create the Valaya fashion label. He was born on 8 October 1967 in the state of Rajasthan in India but spent most of his childhood travelling to different parts of the country due to his father's various postings in the Indian Army. He studied commerce in college and planned to be a chartered accountant eventually. But his passion for beautiful things and fixation for the rich Indian art and culture took him to the National Institute of Fashion Technology, New Delhi (NIFT) where he graduated in fashion design in 1991.
He trained under a pioneer in Indian fashion Rohit Khosla, before starting his own label. With his elder brother TJ (Tribhavan Jit) Singh, JJ Valaya founded The House of Valaya in 1992 with the launch of its couture label. Valaya's creative vision together with his brother's organizational abilities have been the key factors for the success of Valaya as a luxury brand. Around 2003, when he launched his pret line, he was already retailing fashion and lifestyle products under three brands: JJ Valaya, Studio Valaya and Valaya Home-Life, in which his first couture label, JJ Valaya, comprising his trousseau line, launched in 1993. The brand today encompasses Couture, Ready-to-wear, Home and a CSR prerogative, The Free Spirit Foundation (FSF).
In 2010, Valaya's collection of ALIKA showcased at several events in Dubai was highly acclaimed. In this collection, the storyteller in him found expression through which he narrated the story of the female musicians of India's royal courts and their romantic affairs with the princes of the land. Alika, his fall/winter range consisted of finely worked jalabiyas, kaftan saris and anarkali-churidars. Valaya has used his couture creations to tell stories that intrigue him. That's perhaps part of the reason for his fascination with India's royal history. This collection also saw the birth of his signature Alika Jacket.
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