J. Scott Armstrong
| J. Scott Armstrong | |
|---|---|
| Born | March 26, 1937 |
| Residence | U.S. |
| Nationality | American |
| Fields | Marketing, advertising |
| Institutions | The Wharton School, University of Pennsylvania |
| Alma mater |
MIT Sloan School of Management Carnegie Mellon Lehigh University |
J. Scott Armstrong (born March 26, 1937) is an author, forecasting and marketing expert, and a professor of Marketing at the Wharton School of the University of Pennsylvania.
Armstrong received his B.A. in applied science (1959) and his B.S. in industrial engineering (1960) from Lehigh University. In 1965, he received his M.S. in industrial administration from Carnegie-Mellon University. He received his Ph.D. in management from the MIT Sloan School of Management in 1968. He has taught in Thailand, Switzerland, Sweden, New Zealand, Australia, South Africa, Argentina, Japan, and other countries.
Armstrong is the author of Long-Range Forecasting and the editor and co-author of Principles of Forecasting. He was a founder and editor of the Journal of Forecasting, and a founder of the International Journal of Forecasting, and the International Symposium on Forecasting.
Armstrong's book Persuasive Advertising: Evidence-based Principles was published by Palgrave Macmillan in 2010. In it, Armstrong presents 194 principles designed to increase the persuasiveness of advertisements. The principles were derived from empirical data, expert opinion, and observation. They are organized and indexed under ten general principles (e.g. emotion, attention), and those ten principles are further grouped into three categories: strategy, general tactics, and media-specific tactics.
In 1989, a University of Maryland study ranked Armstrong among the top 15 marketing professors in the U.S. based on a study using peer ratings, citations, and publications. He serves or has served on editorial positions for the Journal of the Academy of Marketing Science, the Journal of Business Research, Interfaces, and other journals. He was awarded the Society for Marketing Advances Distinguished Scholar Award for 2000.
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