J. Bruce Ismay
| J. Bruce Ismay | |
|---|---|
 |
|
| Born |
Joseph Ismay 12 December 1862 Crosby, Merseyside, England |
| Died | 17 October 1937 (aged 74) Mayfair, London, England |
| Cause of death | Stroke |
| Other names | Bruce Ismay |
| Occupation | Chairman and managing director of White Star Line |
| Title | Seaman |
| Spouse(s) | Julia Florence Schieffelin (m. 1888; his death 1937) |
| Children | Margaret Bruce Ismay Henry Bruce Ismay Thomas Bruce Ismay Evelyn Constance Ismay George Bruce Ismay |
| Parent(s) |
Thomas Henry Ismay Margaret Bruce |
Joseph Bruce Ismay (/ᵻzˈmeɪ/; 12 December 1862 – 17 October 1937) was an English businessman who served as chairman and managing director of the White Star Line. In 1912 he came to international attention as the highest-ranking White Star official to survive the wreck of the company's brand new RMS Titanic, for which he was subject to severe criticism.
Ismay was born in Crosby, Merseyside. He was the son of Thomas Henry Ismay (7 January 1837 – 23 November 1899) and Margaret Bruce (13 April 1837 – 9 April 1907), daughter of ship-owner Luke Bruce. Thomas Ismay was the senior partner in Ismay, Imrie and Company and the founder of the White Star Line. The younger Ismay was educated at Elstree School and Harrow, then tutored in France for a year. He was apprenticed at his father's office for four years, after which he toured the world. He then went to New York City as the company representative, eventually rising to the rank of agent. Bruce was one of the founding team of Liverpool Ramblers football club in 1882.
On 4 December 1888, Ismay married Julia Florence Schieffelin (5 March 1867 – 31 December 1963), daughter of George Richard Schieffelin and Julia Matilda Delaplaine of New York, with whom he had five children:
In 1891, Ismay returned with his family to the United Kingdom and became a partner in his father's firm, Ismay, Imrie and Company. In 1899, Thomas Ismay died, and Bruce Ismay became head of the family business. Ismay had a head for business, and the White Star Line flourished under his leadership. In addition to running his ship business, Ismay also served as a director of several other companies. In 1901, he was approached by Americans who wished to build an international shipping conglomerate, which agreed to merge his firm into the International Mercantile Marine Company.
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