Ivan Sytin

Ivan Dmitrievich Sytin (Russian: Иван Дмитриевич Сытин; 1851 – 1934) was the son of a Soligalich peasant who built the largest publishing house in pre-revolutionary Russia.

Sytin went from his village to Moscow at the age of 13 and opened his own book shop in 1883. He made a fortune through printing millions of almanac-type calendars containing miscellaneous practical information. They were cheap and attractively illustrated.

This venture was followed by the very cheap editions of Pushkin's, Gogol's and Tolstoy's works. After their authors' rights expired, Sytin compressed their entire works into one volume that cost as little as 90 kopecks. He was the first publisher to reach the peasants all over Russia and to shape popular taste in the entire country.

Maxim Gorky called Sytin the de facto "minister of people's education" whose calendars and leaflets "cut down at least by half the number of relapses into illiteracy".

Leo Tolstoy proposed to edit "a cheap, simplified series that would reflect his moral teachings and not be copyrighted". Drawings for this Mediator project were contributed by Ilya Repin and Nikolai Ge, among other leading artists. These books were sold by Sytin's peddlars to villagers for 1,5 copeck per copy.

Between 1887 and 1916 Sytin's printing house in Zamoskvorechye brought out more than 400 primers and text books. He later expanded into the publication of popular encyclopaedias such as The Military Encyclopaedia in 18 volumes, The Encyclopaedia for Children in 10 volumes, and the Napoleonic Wars encyclopaedia in 7 volumes.

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