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It Never Ends

"It Never Ends"
It never ends.jpg
Single by Bring Me the Horizon
from the album There Is a Hell, Believe Me I've Seen It. There Is a Heaven, Let's Keep It a Secret.
Released 20 August 2010 (2010-08-20)
Format Digital download
Genre Metalcore
Length 4:34
Label Visible Noise
Writer(s)
Producer(s)
Bring Me the Horizon singles chronology
"It Never Ends"
(2010)
"Shadow Moses"
(2013)
Music video
"It Never Ends" on YouTube
There Is a Hell, Believe Me I've Seen It. There Is a Heaven, Let's Keep It a Secret. track listing
"Anthem"
(2)
"It Never Ends"
(3)
"Fuck"
(4)

"It Never Ends" is a song by British rock band Bring Me the Horizon. Produced by Fredrik Nordström and Henrick Udd, it was featured on the band's 2010 third studio album There Is a Hell, Believe Me I've Seen It. There Is a Heaven, Let's Keep It a Secret. The song was released as the lead single from the album on 20 August 2010, and was the band's first song to chart when it reached number 103 on the UK Singles Chart, number 3 on the UK Rock & Metal Singles Chart and number 11 on the UK Independent Singles Chart.

The musical composition of "It Never Ends" is characterised by the use of choral vocals (performed by The Fredman Choristers) and electronic instruments: Metal Hammer writer Luke Morton claims that the track marks Bring Me the Horizon's "first foray into experimenting with high-end electronics and production". He also notes that the song's "punked-up, infectious, snarling chorus is juxtaposed early on by the ethereal choral vocals that float through the whole album". This contrast is described as a blend of "delicacy with brutality" by AbsolutePunk's Drew Beringer, who notes that the song "starts lightly" and features "chilling" choral vocals and orchestration which contribute to the "huge track".

Previewing There Is a Hell... for Metal Hammer, Terry Bezer outlined the arrangement of the song by explaining that "Thunderous fretwork over the top of luscious keyboard strings again give way to a full-throttle burst of pace". He also noted Matt Nicholls's "Thunderous, floor-shaking beating and double-bass pedal rolls", which he said "combine to create the feeling that rhinos are steamrollering across your chest". Beringer also highlighted the song's guitar riffs, describing them as "electrifying", while Morton called them "crunching" and "destructive". Bezer concluded his overview of "It Never Ends" by highlighting the "throat-shredding" vocals in the song's outro, which he described as "devastating".


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Wikipedia

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