It's On Us

"It's On Us" (to stop sexual assault) is a social movement created by Barack Obama and White House Council on Women and Girls to raise awareness and fight against sexual assault on college campuses for both men and women. This campaign urges the public stand up against sexual assault and step away from the sidelines to be an active part of the solution.

According to the statistics provided by Its On Us, 1 in 20 college males are sexually assaulted and 1 in 5 college females are sexually assaulted.

Started on September 19, 2014, the It's On Us campaign was put into motion with the intent of ending sexual assault on college campuses. On this release date, they also published a YouTube video with many famous celebrities taking a stand against sexual assault. Each year, It's On Us selects student leaders across the country to serve as part of the It's On Us National Student Advisory Committee. The Advisory Committee is in its second year.

The Campus Crime Statistics Act was passed in 1990 forcing public campuses to share information regarding d=crime and their efforts to improve the safety within and around campus. Its On Us brings awareness to the information and numbers shared in these reports.

It's On Us has utilized multiple social media platforms to increase awareness for sexual assault including Facebook,Twitter,Instagram, YouTube, etc. The hashtag #itsonus is used to create awareness about the campaign to stop sexual assault.

In the year end summary report for 2015, It's On Us stated that, "students have launched... campaigns at over 300 schools and hosted more than 650 events". They also stated that, "since the launch... almost 220,000 people have taken the pledge." They also have gained 90 partners over the duration.

In 2015, It's On Us released a public service announcement titled "The One Thing". The announcement focused on consent when engaging in sexual acts. They also stated that this PSA would be released to more than 20,000 media outlets nationwide.

On February 28, 2016, Lady Gaga took sexual abuse survivors on stage during her Oscar performance for It's On Us. It's On Us reported 37,401 new pledges and the hashtag #itsonus reached 348.67 million impressions.

One of their most popular forms of social reach is through YouTube videos. The campaigns has created numerous videos with celebrities advocating against sexual assault.

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Wikipedia