Isuzu Astra Motor Indonesia
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| Founded |
May 3, 1974: PT., Pantja Motor April 2008: PT., Isuzu Astra Motor Indonesia |
|---|---|
| Headquarters | Jakarta, Indonesia |
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Key people
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Prijono Sugiarto (President) Johannus Nangoi (Representative Director) |
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Production output
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automobiles, trucks |
| Website | www.isuzu-astra.com |
Isuzu Astra Motor Indonesia (IAMI) is a joint venture automobile and commercial vehicle manufacturer with headquarters in Jakarta, Indonesia. The company was founded in April 2008 and is the successor of the previous Isuzu manufacturer, Pantja Engine, founded in May 1974. The new company is jointly owned by Isuzu and the holding company Astra International, each holding a 44.94% share in the company, with the remaining stake of 10.12% belonging to the Indonesian Product Exhibition. Under the leadership of President Prijono Sugiarto, the company manufacturers up to 75,000 units a year. The majority of the products are for export to the markets of Thailand, the Philippines and China.
After nearly two years of construction, the new plant was opened in the summer of 1976. Isuzu Gemini was the entry-level models. In the commercial vehicle sector, it ranked the brand new model of Isuzu Elf and the Isuzu Forward, here ever since sold as the Isuzu Borneo. The first SUV was manufactured in 1980, Isuzu P'up, a sister model of the Japanese Isuzu Faster. The model soon became very popular and was especially successful as an export.
The Isuzu Trooper, which since 1988 in Indonesia has been built. On the local market, the Isuzu Panther was a serious competitor for the Toyota Kijang. As an export model for the People's Republic of China, it had the name Isuzu Leopard. On the Thai market, the Isuzu Cameo and Isuzu Spark were built. These rolled off the assembly line in Indonesia. The second generation Spark was based on the Isuzu Rodeo, sold under the name Isuzu Rodeo 4WD model. They also marketed the Isuzu TF. In the commercial vehicle sector in 1997, then the Isuzu C Series was included. This is the only heavy-duty truck model of Isuzu's in the Indonesian market.
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