Ishq Vishq

Ishq Vishk
DVD Cover
Directed by	Ken Ghosh
Produced by	Kumar Taurani Ramesh Taurani
Screenplay by	Vinod Ranganath
Story by	Ken Ghosh
Starring	Shahid Kapoor Amrita Rao Shenaz Treasurywala
Music by	Songs: Anu Malik Background Score: Raju Singh
Cinematography	Amit Roy
Edited by	Ken Ghosh
Distributed by	Tips Music Films
Release date	9 May 2003 (2003-05-09)
Running time	127 minutes
Country	India
Language	Hindi
Budget	₹50 million
Box office	₹122.63 million

Ishq Vishk (English: Love Romance) is a 2003 Indian Hindi coming-of-age romance film starring Shahid Kapoor in his debut film performance, Amrita Rao and Shenaz Treasurywala.

It is about Rajiv (Shahid Kapoor) and Payal (Amrita Rao) who are friends since childhood. While Payal is in love with Rajiv, it takes him a bit longer to return her feelings. The film became a success and launched both Shahid Kapoor's career and Amrita Rao's career.

Shahid and Amrita went on to be paired again in Vaah! Life Ho Toh Aisi!, Shikhar and Vivah.

Rajiv (Shahid Kapoor) wants to be one of the popular kids of his college. However, due to the lack of a girlfriend, Danny (Shabhi) and Javed (Kapil Jhaveri) mock him. He decides to ask Payal (Amrita Rao), his childhood friend to become his girlfriend and tells her that he's in love with her. Payal returns her "feelings" and agrees, as she has been in love with him since their school days. Both of them accompany Danny, Javed and their girlfriends to a midnight picnic; however, Rajiv's drink is laced by Danny and, being intoxicated, he behaves badly with Payal. After the midnight picnic incident,Danny and Javed's girlfriends tries to clear misunderstanding by making Payal understand that Danny was the reason for Rajiv's misbehavior at drunken state,so Rajiv wasn't at fault. But they are not able to make up and their relationship falls apart. Rajiv's best friend Mambo(Vishal Malhotra),who was in support of Rajiv and Payal's friendly relation, does not like this and insists that he gets back with Payal.

Soon after, Alisha Sahay (Shenaz Treasurywala), a stylish and beautiful girl, starts at Spencer College. Rajiv is smitten by her and manages to woo her with the help of his friend Love Guru (Yash Tonk). Meanwhile, Mambo and Payal become close, but Payal still cares a lot for Rajiv and is silently hurt at seeing Alisha and Rajiv together. Nevertheless, she continues to talk to him and wish him a happy birthday. Rajiv is taken aback by the fact that it was Payal and not Alisha who bothered to wish him first, as Alisha is busy with her modelling shoot. At his birthday party, Mambo and Rajiv come to blows because of Payal, and Alisha slowly starts disliking Payal. The final straw is when Alisha sees Rajiv and Payal talking, and she learns that they were together before she entered the college. She confronts Payal, behaves rudely with her, and accuses her of stealing her boyfriend. Mambo tried to defend Payal, and Alisha puts him off, which infuriates him. Rajiv and Mambo get into a fist fight. At Alisha's flat, Rajiv is unable to think of anything else but how Payal loved him and he let her go, and how after their break up, she still cared for him, and the recent fight. But when Alisha hugs Rajiv, he imagines Alisha to be Payal, and accidentally says 'I love you, Payal.'