Isetann Department Store
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| Shopping malls, department stores, supermarket | |
| Industry | Retail industry |
| Founded | 1979 (as Joymart) July 27, 1980 (as Isetann) Carriedo Street, Sta. Cruz, Manila, Metro Manila |
| Headquarters | Isetann Cinerama Recto, C.M. Recto Ave. corner Quezon Boulevard and Evangelista St., Quiapo, Manila, Philippines (previously until 1988, Carriedo) |
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Number of locations
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5 branches (as of January 2016) |
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Area served
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Metro Manila |
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Key people
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Jorge Go (co-founder and Chairman) John Gobenghuy (co-founder and CEO) |
| Owner | Joymart Consolidated Corp. |
| Website |
Isetann Department Store, Inc. Official Website Isetann Official Facebook Page |
Isetann Department Store, Inc. under the trade name Isetann Department Store and Supermarket (or simply Isetann) is one of the retail operators in Metro Manila, the Philippines. It was incorporated in 1980 by Chinese-Filipino entrepreneurs Jorge Go and John Gobenghuy to operate Isetann commercial shopping centers such as the lease of commercial spaces within the compound of their malls and department stores. Isetann has about 2,000 employees. It has four branches.
The roots of Isetann dates back to July 27, 1980 when it established in Carriedo, the then-central business district of Manila. Isetann is the revived version of 'Joymart' which as a smaller local supermarket chain, could not benefit much from economies of scale. Hence, 'Joymart' was renamed 'Isetann' and transformed into its modern large-scale retailer form, with bright signature colors of orange and green. The first and only Isetann Mall, Isetann Cinerama Recto, was opened in 1988 as Isetann's response to its rival mall SM City North EDSA (opened 3 years earlier) located at the portion of Estero de Quiapo before becoming the site of the former Roman Super Cinerama which was burned down in the late 1970s. It primarily specializes in international and local movie screenings. The largest of the four branches, the Recto mall attracts shopping traffic because of its location beside the LRT-1 and LRT-2 train stations in the office district of Manila.
During the rest of the 80s, it expanded the business in Cubao, Quezon City on mid-1985, and Recto, Manila on April 1988 to become a fully functioning department store and supermarket. In Sta. Mesa, Manila, a wholesale store outlet was developed on July 1989. Unlike the first 3 branches, the Sta. Mesa branch is only a supermarket sans Department Store.
Isetann is known for its marketing promotions, such as celebrity events, cooking competitions, hip-hop dance contests, and summer body contests. Celebrities who have appeared in Isetann include Marian Rivera, Xian Lim, Mateo Guidicelli, Sam Milby, and other well known local Filipino actors or singers. Besides celebrity promotions, the retailer also hosts sales, lotteries, and buy-one-take-one promotions.
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Wikipedia