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Irresistible Force (production identity)

Mixmaster Morris
Birth name Morris Gould
Born (1965-12-30) 30 December 1965 (age 52)
Brighton, England
Genres Electronica, ambient, downtempo, trip hop
Occupation(s) Producer, DJ
Years active 1987–present
Labels Ninja Tune
Associated acts The Irresistible Force
Website MixmasterMorris.com

Mixmaster Morris (born Morris Gould, 30 December 1965) is an English ambient DJ and underground musician. Relating specifically to ambient music, Morris stated "It's exactly what you need if you have a busy and stressful life".

Morris Gould was born in Brighton, Sussex, England, but grew up in Lincolnshire and was educated at Millfield in Somerset, and King's College London. At 15 he founded a punk rock band, The Ripchords, whose sole release, an eponymous EP with four tracks, was championed by the BBC Radio One DJ John Peel. After leaving university, he began working as a DJ in 1985 with his "Mongolian Hip Hop Show" on pirate radio station Network 21 in London – the handle Mixmaster Morris was suggested by the station director. After a year of managing a club called "The Gift" in New CrossThe Club founded by Keith Gallagher who named the club from the Velvet Underground song. Morris began releasing material as The Irresistible Force in 1987, initially in collaboration with singer-songwriter Des de Moor. He became involved with the emerging UK acid house scene, after organising Madhouse at The Fridge, Brixton in 1988 – which was the subject of a piece by Peel in The Observer.

A show with the band Psychic TV led to him becoming full-time DJ with The Shamen, and touring with them on their 'Synergy' tours for nearly two years.

The first release as The Irresistible Force was the single, "I Want To" (1988), but success came with the first album, Flying High, released in 1992 on Rising High Records. In 1994, Morris released the second album Global Chillage which featured a holographic sleeve, and was released in the US on Astralwerks. After a period of legal problems the third album It's Tomorrow Already came out on Ninja Tune.


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