Irn Bru
The former Irn-Bru Logo
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| Type | Carbonated soft drink |
|---|---|
| Manufacturer | A.G. Barr plc |
| Country of origin | Scotland |
| Introduced | 1901 |
| Discontinued |
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| Colour | Orange, Sunset Yellow, E110 |
| Variants |
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Irn-Bru (/ˌaɪərnˈbruː/ "iron brew") is a Scottish carbonated soft drink, often described as "Scotland's other national drink" (after whisky). It is produced in Westfield, Cumbernauld, North Lanarkshire, by A.G. Barr of Glasgow, since moving out of their Parkhead factory in the mid-1990s, and at a second manufacturing site in Mansfield, Nottinghamshire, England. In addition to being sold throughout the United Kingdom, Barr's Irn-Bru is available throughout the world and can usually be purchased where there is a significant community of people from Scotland. Innovative and sometimes controversial marketing campaigns have kept it as the number one selling soft drink in Scotland, where it competes directly with global brands such as Coca-Cola and Pepsi.
Irn-Bru is known for its bright orange colour. As of 1999 it contained 0.002% of ammonium ferric citrate, sugar, 32 flavouring agents including caffeine and quinine (but not in Australia), and two controversial colourings (Sunset Yellow FCF and Ponceau 4R). On 27 January 2010, A.G. Barr agreed to a Food Standards Agency voluntary ban on these two colourings although no date has been set for their replacement.
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