Ireland's Own
| Type | Weekly Magazine |
|---|---|
| Format | Magazine |
| Owner(s) | Independent News & Media |
| Editor | Phil Murphy |
| Founded | 26 November 1902 |
| Political alignment | Family values (Fascism) |
| Headquarters | Wexford |
| Circulation | 40,905 |
| Website | irelandsown.ie |
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Ireland's Own is a family magazine published weekly in Ireland. It specialises in lightweight content, traditional stories, and uncontroversial family content, including puzzles and recipes. It was launched on 26 November 1902 by John M. Walshe of People Newspapers, and originally cost just 1d.
For the first half of 2007, the magazine had an average circulation of 40,905, according to the Audited Bureau of Circulations. The People Newspaper Group (which also included the Wicklow People, the Wexford People and the Waterford People) is now owned by the Irish media giant Independent News and Media.
The magazine was designed to offer "wholesome Irish Catholic fare" to challenge the appearance of British newspapers in Ireland like the News of the World (which were denounced as "scandal-sheets" that lowered the moral tone of late 19th century/early 20th century Ireland). The magazine's appearance coincided with a broad stressing of Irish identity as a reaction to British imports. Among the other examples were the creation of the Gaelic Athletic Association to promote Gaelic games and to halt the growth of soccer and rugby (1880s), the appearance of the Gaelic League to promote the Irish language (1893), and the growth in the Irish-Ireland movement reflected in the creation of the Abbey Theatre to promote Irish arts (1904) and the creation by Arthur Griffith in 1904 of Cumann na nGaedheal to protest at the visit of King George V and his queen, Mary of Teck.
Ireland's Own saw its role as projecting an image of Ireland free from "alien" influence, hence a content free from anything perceived as "scandalous" or "anti-Catholic". A critic described such magazines as offering "a formula for 'healthy fireside reading' combining patriotism, pietism and national news with a minimum of foreign coverage or intellectual speculation." The concept of such a magazine is traced back to the series of pietistic family magazines launched by James Duffy in the mid 19th century.
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