Ipana

Ipana /aɪˈpænə/ was a popular toothpaste product manufactured by Bristol-Myers Company. The wintergreen flavored toothpaste (0.243% sodium fluoride was its active ingredient) reached its peak market penetration during the 1950s in North America. Marketing of Ipana used a Disney-created mascot named Bucky Beaver in the 1950s.

Ipana was introduced in 1901 by the Bristol-Myers Company of New York. Ipana was an early and large sponsor on United States radio broadcasts starting in 1923 with the program The Ipana Troubadors. A series of popular records was issued under that name by Columbia from 1925 through 1931. Sam Lanin was the leader and contractor of the studio group.

In the 1950s, Bristol-Myers saturated women's periodicals with a broad-based monthly ad placement campaign for Ipana .Magazines such as Better Homes and Gardens, True Stories, and McCall's were targeted to cover the broad range of women's interests; however, the campaign all but ignored men's magazines, and this weakened the brand by leaving perceptions that Ipana was a product for women and children.

Sales of Ipana declined throughout the 1960s. By the early 1970s, due to:

Bristol-Myers withdrew many of its basic care products, including Ipana, from the market. By 1979, Ipana had been discontinued entirely in the United States, but it was still being sold elsewhere in the world.

Ipana was never submitted to the American Dental Association's Council on Dental Therapeutics for possible acceptance by the ADA as an effective decay-fighting dentifrice.

...
Wikipedia