Invoke
| Industry | Technology for market research |
|---|---|
| Founded | 1999 |
| Headquarters | Boston, United States |
Invoke is a company founded in 1999 and based in the United States that provides technology for a specific online market research methodology - large scale focus groups with a focus on Qual/Quant research methods.
The company was founded in Tel Aviv, Israel and funded by Bain Capital Ventures. Since 2010, Invoke has been headquartered in the Boston area in the US and is supported by North Atlantic Capital.
In 2014, Invoke merged with Academic Management Systems (founded in 1997 in Buffalo, NY) who developed CoursEval™. Invoke Live and CoursEval solutions empower researchers, executives, and academics to uncover immediate, actionable insights and make confident decisions – collapsing cycle times – by combining the best of qualitative and quantitative methods to yield enhanced results.
Hundreds of educational institutions and companies within media and entertainment, CPG, HR, and technology rely on Invoke’s expert professional services and patented cloud-based platform for live, online market research events and academic course evaluation. Learn more at www.Invoke.com and www.course-evaluation.com.
Initially, the company founded as NetOnCourse by Aharon Ronen Mizrahi (Tenafly, New Jersey) and Amir Meir Weisenstern (Kfar Saba, Israel) with United States patents (8549076, 7092821) for large group interactions via mass communications networks. Patents were also received from other countries such as Singapore and Australia and were pending in Europe.
The patented technology was initially used for e-learning, but then adapted for market research. The company was renamed as Invoke Solutions in April 2003 after a round of $6 million in funding. Tools were built around the core technology to support large scale focus groups and its associated applications.
By 2005 the company was headquartered in Massachusetts and marketed online hybrid - research under the name Invoke LIVE™. The ability to capture metrics while conducting discussion based interviews at a large scale combines focus groups, in-depth interviews, and online surveys.
In 2008, Invoke announced products to capture point-in-time retail experience using SMS mobile technology. However, SMS technology in the US was soon eclipsed by Smartphones and the resulting App Stores. As a by-product of the mobile venture was born Invoke Analytics, a business intelligence tool for market research that exports analyzed data into Microsoft PowerPoint slides.
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