Invicta is a British automobile manufacturer. The brand has been available intermittently through successive decades. Initially, the manufacturer was based in Cobham, Surrey, England from 1925 to 1933, then in Chelsea, London, England from 1933 to 1938 and finally in Virginia Water, Surrey, England from 1946 to 1950. More recently, the name was revived for the Invicta S1 sports car produced between 2004 and 2012.
This manufacturer was founded by Noel Macklin with Oliver Lyle of the sugar family providing finance. Assembly took place in Macklin's garage at his home at Fairmile Cottage on the main London to Portsmouth road in Cobham, Surrey. Macklin had previously tried car making with Eric-Campbell & Co Limited and his own Silver Hawk Motor Company Limited The Invicta cars were designed to combine flexibility, the ability to accelerate from virtual standstill in top gear, with sporting performance. With the assistance of William (Willie) Watson, his mechanic from pre-World War I racing days, a prototype was built on a Bayliss-Thomas frame with Coventry Simplex engine in the stables of Macklin's house on the western side of Cobham.
The first production car, the 1925 2½ litre used a Meadows straight six, overhead-valve engine and four-speed gearbox in a chassis with semi elliptical springs all round cost from £595. Two different chassis lengths were available, 9 feet 4 inches (2.84 m) SC and 10 feet (3.0 m) LC to cater for the customer's choice of bodywork. As demand grew a lot of the construction work went to Lenaerts and Dolphens in Barnes, London but final assembly and test remained at Fairmile. The engine grew to 3 litres in 1926 and 4½ litres in late 1928.
The larger engine was used in the William Watson designed 1929 4½ litre NLC chassis available in short 9 feet 10 inches (3.00 m) or long 10 feet 6 inches (3.20 m) versions, but the less expensive A Type replaced the NLC in 1930.
In 1930 the S-type was launched at the London Motor Show. Still using the 4½ litre Meadows engine but in a low chassis slung under the rear axle. About 75 were made.