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Investor Application


An investor application (or investor app) is a mobile application designed to distribute information about publicly traded companies. It can provide general investor information or be company specific. There are two types of investor apps: Native investor apps and HTML5 investor apps. Most investor apps offer access to public company content such as , corporate materials, fact sheets, presentations and marketing materials as well as information sharing through social media channels and email.

IR apps are now joining the ranks of games, utilities and other app categories.Mobile apps for investor relations appear to be an emerging trend as more corporations are expected to move in this direction. The popularity of investor apps began to rise in 2011 as their usage became more prevalent and new investor app developers. Nearly 116 million Americans will use a smartphone by the end of 2012, up from 93.1 million in 2011 – and by 2016, nearly three out of every five consumers will have a smartphone.

General investor apps provide all general business and financial news, market data and portfolio tracking tools. They offer investors ways to stay active and connect to the market, manage accounts, create customized interactive charts and access live streaming news. Most general investor apps also allow investors to track multiple .

Company specific investor apps deliver a public company’s investor relations information directly to investors. They give investors access to the latest information, news, SEC filings, background information, videos, presentations, etc. on that specific company.


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