The potential of the Internet in Japan was recognized after 1996, when major companies such as Nippon Telegraph and Telephone Corporation (NTT) and Fujitsu offered ISP services. In the early 2000s, providers introduced high-speed broadband. The world’s first large-scale mobile Internet service, iMode, was pioneered in 1999 by the nation’s largest mobile carrier, NTT DoCoMo.
Japan’s Internet industry is characterized by voluntary self-regulation. There is no independent regulatory commission in Japan. The Ministry of Internal Affairs and Communications (MIC) oversees the telecommunications, Internet, and broadcast sectors. The government and especially the MIC, takes a hands-off approach, while law enforcement agencies tend to push for stronger official regulation. Non-governmental, non-profit organizations supported by for-profit companies in the sector have been formed to self-regulate the industry. These include the Content Evaluation and Monitoring Association for mobile platforms and the Internet Content Safety Association, which manages blocking of child pornography online.
The 2001 Provider Liability Limitation Act directed ISPs to establish a self-regulatory framework to govern take-down requests involving illegal or objectionable content, defamation, privacy violations, and copyright infringement. Industry associations produced guidelines where anyone can report material that infringes directly on their personal rights to the service provider, either to have it removed or to find out who posted it. No third party can do so. The provider notifies the individual who posted the content, and either fulfills the request with their permission or removes the content without the authors’ approval if they fail to respond within two weeks. If the poster refuses permission, the service provider is authorized to assess the complaint for themselves, and comply if they believe it is legitimate.