International Fair Trade Association

The World Fair Trade Organization (WFTO), formerly the International Federation of Alternative Traders ("IFAT"), was created in 1989 and is a global association of 324 organizations in over 70 countries. Members are fair trade producer cooperatives and associations, export marketing companies, importers, retailers, national and regional fair trade networks and Fair Trade Support Organizations.

WFTO's mission is to improve the livelihoods and well being of disadvantaged producers by linking and promoting Fair Trade Organizations, and speaking out for greater justice in world trade.

WFTO's core fields of activities are:

In 2004 WFTO launched a fair trade certification scheme and mark. The FTO Mark identifies registered Fair Trade Organizations worldwide (as opposed to products in the case of FLO International and Fairtrade mark) and guarantees that standards are being implemented regarding working conditions, wages, child labor and the environment. These standards are verified by self-assessment, mutual reviews and external verification. The FTO Mark is available to all WFTO members who meet the requirements of the WFTO Standards and Monitoring System and so far over 150 organizations have registered. The WFTO operates in five key regions: Africa, Asia, Latin America, Europe and North America & Pacific Rim.
Members in Africa, Asia, Europe and Latin America have come together to form WFTO regional chapters. They are:

The WFTO logo is for organizations that demonstrate a 100% commitment to Fair Trade in all their business activities. Only monitored WFTO members are authorized to use the logo. Launched in 2004, the Fair Trade Organization Mark (WFTO Logo) shows that an organization follows the WFTO's 10 Principles of Fair Trade, covering working conditions, transparency, wages, the environment, gender equity and more.

The WFTO logo is not a product mark - it is used to brand organisations that are committed to 100% Fair Trade. It sets them apart from commercial as well as other Fair Trade businesses, and provides a clear signal to retailers, partners, governments and donors that their core activity is Fair Trade.

The WFTO is currently developing the WFTO Fair Trade System. The system was originally designed for marginalised producers currently not catered for by the Fairtrade Certification system, which was designed for commodity products. Due to the variety and complexity of handcrafts, for example, a product standard is technically difficult to apply. The system, then, provides an alternative that will verify that an organisation practices Fair Trade in all its activities. Once certified, the organisation will be able to use the label on all its products.

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