Interlude (interactive video)

Interlude is a media and technology company that enables production and web distribution of selectable, interactive multimedia videos. It is most widely known for the Sony interactive music video for Bob Dylan's Like A Rolling Stone. Interlude was founded in 2010.

Interlude software constructs audiovisual multimedia within which users have selection options for seamlessly streaming choices from a traversable video tree. This process is explained and exemplified by actual use examples including the interactive video made for Bob Dylan's Like a Rolling Stone. The availability of different video streams allows for a change in viewer perspective or for narrative-branching. For example, a decision tree based on 174 individual film segments results in users controlling an extremely large (98,304) number of permutations. This interactivity increases user engagement.

Within industry, companies in the advertising and marketing sectors have used Interlude technology. Treehouse, a free HTML5 web-app version of the suite, enables self-authored publishing directly to websites, blogs, Facebook, iOS, and Android.

Interlude was founded by Israeli musician Yoni Bloch. Interlude is based in New York, Los Angeles and Tel Aviv, and is backed by Sequoia Capital, Intel Capital, New Enterprise Associates, Marker LLC, and Innovation Endeavors.

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