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Innovation journalism


Innovation Journalism is journalism covering innovation. It covers innovation processes and innovation (eco)systems.

In 2008, Innovation Journalism was listed by the World Economic Forum as one of seven key dimensions for discussing the redefinition of the media and its roles in a global, interconnected society. Innovation Journalism was included in the Sage Encyclopedia of Journalism in 2009.

The concept of Innovation Journalism was first suggested by David Nordfors in 2003.

Birgitta Forsberg published in 2005 a guide to how to research and write innovation journalism stories. In 2009, Samaa TV in Pakistan was awarded the National Corporate Social Responsibility Award for social initiatives it achieved through Innovation Journalism. Established in February 2007, the Finnish Society for Innovation Journalism acts as a link between people interested in innovations, the way they are covered in the media, and how better stories could be written about them. Each year, the Finnish Society for Innovation Journalism hands out the Innovation Crystal, a Finnish innovation journalism prize awarded for a particularly well-written innovation-related story published during the previous year in Finland.

In 2009 futurist researchers Inkinen and Kaivo-Oja suggested that the rise of innovation journalism as a key notion and research field revealed that the significant role of journalistic practices had not been taken into consideration in the traditional innovation models.

In 2009, Nordfors published a summary of concept development, academic research and the ongoing innovation journalism initiatives around the world

Kauhanen and Noppari suggested the definition of Innovation Journalism should have a stronger focus on social aspects.

In 2005, Uskali proposed that detecting weak signals could be important practice for innovation journalists.

Innovation Journalism is based on a systemic view, with an inherent focus on connecting different stakeholder groups in the innovation economy in a shared public narrative. This connects Innovation Journalism to a discussion about society by for example Gerber.

The idea of "newsbeats" as originally set forth by Gaye Tuchman and Herbert Gans among others, was understood as an aspect of newsroom socialization, of media economy, of gender, of time and other contraints on resources. But it did contain an idea of news journalism as an aspect of an ecosystem.

Designing business models for innovation journalism has been considered non-trivial.

Sandred demonstrated a successful business model for innovation journalism with Biotech Sweden, the first International Data Group publication to systematically identify and target a sectoral innovation system as its market and audience


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