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Innocenti

Innocenti
Industry Automotive
Fate Scooter sector (independent company) in 1971, car production 1993, using marque 1996
Founded 1947
Defunct 1997
Headquarters Milan, Italy
Key people
Ferdinando Innocenti, founder
Products Automobiles
Parent De Tomaso, then Fiat (FCA Italy)

Innocenti was an Italian machinery works originally established by Ferdinando Innocenti in 1920. Over the years they produced Lambretta scooters as well as a range of automobiles, mainly of British Leyland origins. The brand was retired in 1996, six years after a takeover by Fiat.

After World War II, the company was famous for many years for Lambretta scooters models such as LI125, LI150, TV175, TV200, SX125, SX150, SX200, GP125, GP150 and GP200.

From 1961 to 1976 Innocenti built under licence the BMC (later the British Leyland Motor Corporation, or BLMC for short) Mini, with 848, 998 cc and 1,275 cc engines, followed by other models, including the Regent (Allegro), with engines up to 1,485 cc. The company of this era is commonly called Leyland Innocenti. The Innocenti Spyder (1961–70) was a rebodied version of the Austin-Healey MKII Sprite (styling by Ghia). The car was produced by OSI, near Milan. In 1972 BLMC took over control of the company.

In 1972 the company's land, buildings and equipment were purchased by British Leyland in a deal involving approximately £3 million. The British company had high hopes for its newly acquired subsidiary at a time when, they reported to the UK press, Italian Innocenti sales were second only to those of Fiat, and ahead of Volkswagen and Renault: there was talk of further increasing annual production from 56,452 in 1971 to 100,000. However, the peak production under BLMC was 62,834 in 1972, in spite of exports increasing from one (1) car in 1971 to more than 17,000 in 1974. Demonstrating their ambitions, the British company installed as Managing Director one of their youngest UK based senior executives, the then 32-year-old former Financial Controller Geoffrey Robinson. Three years later BLMC ran out of money and was nationalised by the UK government.


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