The following is a list of characters from the Lifetime supernatural drama, Witches of East End, based on the book of the same name by Melissa de la Cruz. The series centers on a family of immortal witches known as the Beauchamps: Joanna (Julia Ormond) and her daughters Freya (Jenna Dewan-Tatum) and Ingrid (Rachel Boston), as well as her sister Wendy (Mädchen Amick).
Julia Ormond portrays Joanna Beauchamp, Ingrid and Freya's mother. She is an immortal witch who has lived for thousands of years, and has the powers of healing, telekinesis and limited weather control. Joanna and her sister Wendy (Mädchen Amick) originate from the magical world of Asgard, but they were banished by their father who became corrupt after coming into power. She also has a son named Frederick, who was left behind in Asgard. Joanna is cursed to watch her daughters Ingrid (Rachel Boston) and Freya (Jenna Dewan-Tatum) die young over and over again, but only to fall spontaneously pregnant again so the endless cycle can begin anew. After their thirteenth incarnation, Joanna decided to keep her daughters in the dark about their magical abilities in an attempt to protect them from the curse.
At the beginning of season one, evil shape shifter Penelope Gardiner (Virginia Madsen) disguises herself as Joanna and kills local elderly man Bill Thatcher. When Joanna gets arrested for the murder, she tells Ingrid that she and Freya are witches. After Bill's wife Maura (Gillian Barber) says she saw Joanna kill him, Wendy uses a memory spell to erase Maura's memory of the murderer. She is then discredited as a witness in her husband's murder and Joanna is exonerated. Her ex-husband and the father of her children, Victor (Joel Gretsch) returns to East End and they sleep together. In the season finale, she falls into Penelope Gardiner's trap. The woman reveals herself as Athena Browning, the daughter of Archibald Browning, the man Joanna killed in 1906, and injects her body with poisonous argentium. With Wendy's help, Joanna manages to kill Penelope and later witnesses Ingrid open the portal to Asgard.