Industrial Toys
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| Private | |
| Industry | Mobile Gaming |
| Founded | California 2012 |
| Headquarters | Pasadena, California |
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Key people
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Alex Seropian, CEO; Tim Harris, president; Brent Pease, CTO; Mike Dekoekkoek, development director; |
| Products | Midnight Star |
| Website | http://www.industrialtoys.com |
Industrial Toys is a privately held, American developer/publisher of mobile games headquartered in Pasadena, California. It produces mobile games for core gamers and plans to release its first title, Midnight Star, in early 2015.
Early in 2012, founders Alex Seropian, Tim Harris, and Brent Pease formed the company under the premise that there weren't enough great mobile games for gamers. Core gaming site, Joystiq reported, "Halo co-creator and Bungie co-founder Alex Seropian has embarked on yet another new venture. After founding Wideload Games almost ten years ago and then joining Disney Interactive as head of game development for a few years, Seropian has now started up a company named Industrial Toys. Along with 'some kickass art talent from ex-Marvel and DC guys,' as president Tim Harris (formerly of Seven Lights) puts it, Seropian and the rest of the company plan to make hardcore games for mobile platforms. 'We're going deep on story and community and all sorts of nerdy goodness,' says Harris."
Along with engineer Mike Dekoekkoek, the team started work on its first game, Midnight Star, in January 2012.
CEO Alex Seropian explained to Gamespot.com "The things that we're focused on simply fall into three categories: plan, team, and execution. Our plan is really to treat the device like it's its own platform. So many core offerings are brought over to the platform from other places, and the ones that aren't are developed with that mind-set. So one of the things we're working on constantly doing is tearing away those preconceptions of what a core game is and starting over with the ideas that we have on that mobile platform. And it really just boils down to designing for the device.
The second thing is our team. We are going to invest millions in this space. And we are assembling what I think is a dream team to go after core gamers on mobile, and we haven't even announced half the folks that are working on our first project. In the coming months we hope to be able to talk about more of the people who are working on it. And I think that's one of the most fundamental things about it, is the talent.
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Wikipedia