In Gayle We Trust

In Gayle We Trust is a comedic digital series developed and produced by NBCUniversal Digital Studio in partnership with Mindshare Entertainment and the show's sole sponsor, American Family Insurance. The series centers around Gayle Evans (Elisa Donovan), a small-town insurance agent and her host of colorful and quirky clients.

Season one, written and directed by Brent Forrester (The Office (US), The Simpsons) premiered in September 2009. Season two, directed by Sandy Smolan and written by Tim McKeon and Kevin Seccia, premiered in July 2010. Season three, which follows the town's pursuit of staging an insurance-themed, Broadway-style musical, launched in October 2011. Season three was directed by Jason Farrand and written by Anthony Q. Farrell.

Nestled somewhere in the middle of America, Maple Grove is populated with a host of colorful characters, and they all turn to one person for insurance needs, counseling and much much more. Though an insurance agent by trade, Gayle Evans has become the default cure-all for the small town, as her pleasant disposition and sound advice has made her a go-to resource in the lives of her clients. From a newlywed couple seeking weekly marital advice, to an overconfident plumber trying to protect his coveted identity, to a traveling hypnotist needing liability coverage, Gayle's clientele range from sympathetic to pathetic to outright bizarre.

In Season 2, Gayle's clientele range from sweet to sympathetic to outright bizarre. From first-time expecting parents needing baby advice, to a plumber-by-day-rock-star-by-night egomaniac, to a hair-brained hair stylist in need of small business insurance, Gayle's got her hands full. She becomes a friend, psychiatrist and advisor to the colorful and quirky locals of Maple Grove.

Returning from lunch on an idle Monday, Maple Grove insurance agent Gayle Evans is approached by a bombastic stranger. Theatrical and overly confident, Rafael reveals to Gayle that he’s oh so close to completing his first musical, Policies! Policies!, a love story about a small town insurance agent who helps his clients’ dreams come true. Rafael has arrived in the Midwestern hamlet to not only find inspiration from his muse, Gayle, but furthermore to stage the entire production in all of its grandeur before introducing Broadway to its next blockbuster smash hit.

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