In Effect Mode
| In Effect Mode | ||||
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| Studio album by Al B. Sure! | ||||
| Released | May 3, 1988 | |||
| Recorded | Fall 1986 - Spring 1988 Unique Recording Studios New York City, New York |
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| Genre | New jack swing | |||
| Length | 38:25 | |||
| Label | Uptown, Warner Bros. | |||
| Producer | Kyle West, Al B. Sure!, Teddy Riley | |||
| Al B. Sure! chronology | ||||
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| Professional ratings | |
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| Review scores | |
| Source | Rating |
| Allmusic |
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| The Village Voice | B+ |
In Effect Mode is the debut album by Al B. Sure!. It was released on May 3, 1988 on Uptown Records with distribution handled by Warner Bros. Records. It was one of two albums by Sure! that was released under Uptown that were not issued under its parent company MCA Records.
Sure! got his initial start when he performed at the 1987 Sony Innovators Award, an annual talent showcase that awarded people who showed promising talent. Music producer Quincy Jones handpicked Sure! as the first winner of the contest. Warner Bros. Vice President of black music Benny Medina offered Sure! a recording contract to record his debut.
Sure! got his start in the music industry singing background vocals on Heavy D. & The Boyz' 1987 debut Living Large. He appeared on the song "Dedication" as well as the single "Don't You Know" due to being childhood friends with group member Edward "Eddie F" Ferrell. That friendship lead to him meeting Andre Harrell, who brought Sure! into the fold at his newly established imprint Uptown Records.
Sure! initially wanted to make his debut as a rapper, but later decided to focus on R&B after listening to the music his cousin Kyle West was making. As a result, he enlisted West as the co-producer for his debut album. Sure! and West wrote virtually all the songs together, save for their cover of Lori Lieberman's "Killing Me Softly" (which was popularized by singer Roberta Flack) and "If I'm Not Your Lover".
West recalls recording In Effect Mode as lacking direction because neither he nor Sure! had any idea what they were doing. Because of Sure!'s last minute change from rapping to singing, he had to learn how to write songs and melodies in a short period of time. Within the span of six months, he made the transition from being a rapper to being a singer.
The album's first single "Nite and Day" was the first song recorded for In Effect Mode. West wrote and recorded the music in January 1987, but decided to abandon it when he couldn't compose any lyrics for the song. Over a month later, Sure! heard the music and wrote only a chorus for the song, but had yet to write any verses. By the time they went to the recording studio, Sure! had completed the song. Despite having yet to record an album, everyone in the studio felt the song was going to be a huge hit.
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