In Case We Die (Tinashe album)
| In Case We Die | ||||
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| Mixtape by Tinashe | ||||
| Released | February 1, 2012 | |||
| Recorded | 2011–12 | |||
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| Length | 52:38 | |||
| Label | Self-released | |||
| Producer | ||||
| Tinashe chronology | ||||
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In Case We Die is the debut mixtape by American recording artist Tinashe, first released on February 1, 2012 via her official website. The mixtape was released following a four-year stint as lead singer of girl group The Stunners and her array of non-album singles, including a collaboration with producers OFM, "Artificial People", in 2011.
As executive producer, Tinashe enlisted a variety of musical producers including B. Hendrixx, Wes Tarte, K-BeatZ, Yung Shaq aka now PianoBoy, J. Mixx, Myles Morgan. Bobby Brackins and producing partner Nic Nac were involved as well. Musically the project envelops a new sound for Tinashe, leaving behind her previous dance-pop sounds heard in the band for a contemporary PBR&B, alternative dance, R&B, hip hop sound.
The album was preceded by the release of the buzz single, "Chainless", and later, official single "My High" was released for streaming on her official website. The second official single released from In Case We Die was announced as "This Feeling". The music video was released on May 1, 2012 to GlobalGrind.com. The mixtape's final single Boss was released August 20, 2012 just after the song was featured in an episode of the VH1 series Single Ladies.
In Case We Die received positive reviews from music critics, who complimented the mixtapes subgenres and its "chilled vibe", with some critics calling it "brilliant" and praised "production and introspective lyricism." Other critics compared the mixtape to that of Kanye West, The Weeknd, Cassie, and Rihanna. Commercially it became the most downloaded mixtape on DatPiff, at the time. DatPiff certified the mixtape Silver with 50,000 downloads.
In 2007, after being approached by pop-singer/songwriter Colleen "Vitamin C" Fitzpatrick, Tinashe joined the all-girl pop group The Stunners as the lead singer. After a four-year run, including opening for Justin Bieber on his My World Tour, the group disbanded in 2011. After being signed to Columbia/Sony and Universal Republic with The Stunners, Tinashe began to independently release several solo singles such as a cover of Lil Wayne's hit single "How to Love", Rihanna's "We Found Love" and dance/club song "Artificial People" (a collaboration with production-duo OFM). On December 20, 2011, Tinashe announced that she would be releasing a mixtape entitled In Case We Die in 2012.
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