Imaginator | ||||
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Studio album by Nelson | ||||
Released | 1996 | |||
Recorded | 1992 | |||
Genre | Hard rock | |||
Length | 49:43 | |||
Label | Stone Canyon Records | |||
Producer |
Matthew Nelson Gunnar Nelson |
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Nelson chronology | ||||
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Imaginator is the third album from American rock group Nelson. It was released independently under their label Stone Canyon Records in 1996.
The album is notable for being the second album recorded by the band, after the success of their debut album, After the Rain. The album was planned to be released around 1993. However, the album was rejected by producer John Kalodner and the executives at Geffen Records for being too heavy and dark. They gave the band the choice to either record another album, or they would be released from their contract. The band decided to return to the studio again and recorded a third album, Because They Can, which ended up being released by Geffen in 1995. The band broke up with Geffen shortly after the release of that album and released Imaginator independently.
"The theme was: don't rely on technology or on the media to make up your own mind for you, make up your own mind for yourself and make your own decisions on what you like to listen to, what you like to see, what you like to do, how you are supposed to feel. That was what the Imaginator record was really all about. It was speaking against the sort of lucidity that we all seem to get hypnotized into by relying on the media to make up our tastes and our flavors of the minute for us so much.
After the success of their first album, After the Rain, and years of touring, Nelson returned to the studio to record their second album. Gunnar Nelson has said on interviews that they were "a little angry too because the whole music industry seemed to change, as well as our own label", referring to how labels and audiences were moving away from the music style that had made them popular at first.
They came up with a concept album that Nelson described as "really dark and brooding and angry". Gunnar described the concept as being "about the machine that is the media. That same machine that built us up and was also ready to tear us down". The album comments on society's dependence on technology and media to make decisions, and how people should take control of their lives and their choices.
Gunnar has also said the band wanted to prove their musicianship and showcase the talent of each member. He has said that the sound of the album is a representation of their live sound at the time.
According to Gunnar Nelson, Imaginator was recorded "in isolation" and nobody from Geffen was involved in the process. He has said that producer John Kalodner was "too busy making Aerosmith records" and he never visited the studio during the recording, so they decided to continue recording the album they had envisioned, hoping he would like it in the end. He also referred to the process as a "creative catharsis" saying that they felt they were under attack and they were "exorcising our demons, and we brought it into Geffen".