Illionaire Records | |
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The logo of Illionaire Records
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Founded | 2011 | - present
Founder | Dok2, The Quiett |
Distributor(s) | CJ E&M, Genuine Music Inc. |
Genre | Korean hip hop |
Country of origin | South Korea |
Location | Seoul, South Korea |
Official website | http://www.illionaire.kr |
Illionaire Records is an independent South Korean record label formed in January 2011 by rappers The Quiett and Dok2. The label also represents rapper Beenzino. Despite its small size, Illionaire Records is considered one of the most influential hip hop record labels in South Korea due to the popularity of its artists.
Friends and rappers The Quiett and Dok2 formed Illionaire Records on January 1, 2011. They signed rapper Beenzino later that year. The Quiett later said in an interview with Complex that he wanted to start a small label to avoid the traditional k-pop major label system. "On major labels, the money made by the artists is first given to the company to pay the bosses, managers, and staff members. In our case, we’re the bosses," he said. The label has only one employee and none of the three rappers are bound by contracts.
The label experienced a surge of popularity in its first few years due to Dok2's many collaborations with Korean-American singer and rapper Jay Park.
Illionaire Records toured Korea in the summer of 2012. On November 11, the three artists released the free track "Illionaire Gang" to coincide with their "Illionaire Day Concert."
In 2014, the label were the headliners for the "Asian Music Festival Summer Concert" in New York City on May 21. That summer the label also released a compilation album entitled "11:11."
Dok2 and The Quiett represented Illionaire Records on the third season of the TV rap competition Show Me the Money, where they were the producers behind winning contestant Bobby of the band IKON. They are also the producers behind third place winner Superbee in Show Me the Money 5.
Illionaire Records
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