Type of site
|
Internet Radio |
---|---|
Available in | English |
Owner | idobi Network LLC |
Slogan(s) | Music that doesn't suck/Running interviews into the ground since 1999 |
Website | idobi.com |
Alexa rank | 314,845 (April 2014[update]) |
Registration | Optional |
Launched | 1999 |
Current status | Active |
idobi Radio is a modern rock Internet radio station focusing on new pop punk and alternative music. The station broadcasts over the Internet via its website, app, iTunes and SHOUTcast. Established in 1999, idobi features interviews and music industry news, and radio shows hosted by popular artists. The stream has an excellent track record of playing tracks from top unsigned artists, most notably having featured artists like Good Charlotte, Fall Out Boy, and Simple Plan prior to the bands' mainstream successes.
With roughly 5.5 million unique listens per month, idobi Radio is the #1 alternative rock stream, #1 alternative radio station on SHOUTcast.com, and regularly appears in the Triton Digital Top 20 alongside large broadcast companies like Clear Channel, Entercom, and more. idobi Radio was the winner of the 2014 RAIN Internet Radio Award for Best Single-Stream Webcaster.
idobi Radio was established in February, 1999 in Washington, DC by then MTV Networks producer Tom Cheney. The station broadcast through the Live365 radio platform in two formats: Alternative Rock and Top 40, which initially ran off Cheney's home computer. As Internet radio usage grew, so did idobi's listenership. The station became more popular by promoting itself through concert tours, especially the Vans Warped Tour, and by teaming up with popular artists.
The introduction of the iTunes Internet radio directory boosted listenership even further. idobi dropped the Top 40 stream in early 2003 in order to focus on the Alternative Rock stream and to launch a new web site covering music news, album reviews, concert photos, and artist info similar to AbsolutePunk and Buzznet. In 2003, the Live365 platform was also dropped in favor of SHOUTcast. In 2005, Entertainment Weekly Magazine named idobi one of the "fastest growing Internet radio stations in the world" and a "threat to terrestrial radio outlets".