Idhuvum Kadandhu Pogum
| Idhuvum Kadandhu Pogum | |
|---|---|
Release poster
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| Directed by | Anil Krishnan Srihari Prabaharan |
| Produced by |
M. Saravanan M. S. Guhan Aruna Guhan Aparna Guhan |
| Written by | Srihari Prabaharan |
| Starring |
Shivaji Dev Shilpa Bhatt Ravi Raghavendra |
| Music by | Umashankar |
| Cinematography | Saleem Bilal |
| Edited by | Anil Krishnan |
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Production
company |
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| Distributed by | AVM Productions |
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Release date
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Running time
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53 minutes |
| Country | India |
| Language | Tamil |
Idhuvum Kadandhu Pogum (English: This Too Shall Pass) is a 2014 Indian Tamil tragedy drama film directed by the debutants Anil Krishnan and Srihari Prabaharan. The story, screenplay and dialogue were written by the latter. The film features Shivaji Dev, Shilpa Bhatt and Anusha Varma in the lead roles and is about finding a ray of light amidst a cloud of gloom and depression.
The film was produced by the twin sisters Aruna Guhan and Aparna Guhan under AVM Productions. Filmed by Saleem Bilal and edited by Anil Krishnan, the film features music by Umashankar and lyrics written by Manivannan and Sathyaseelan Rajendran. It is touted to be the first Indian studio-backed film to be made exclusively for the Internet. Made as a direct-to-stream video, the film was released in YouTube on 14 April 2014, which marks the New Year in Tamil calendar.
The film starts off on a tragic note and travels back and forth to then and now. Gautam (Shivaji Dev), a young man in his late twenties, and his fiancée in the U.S., Ramya (Shilpa Bhatt), exchange endearments at midnight little aware of the disaster that is to strike in a few hours. The next morning, he finds out that she has met with an accident and succumbed to her injuries. It isn’t easy for Gautam to come out of the trauma that hits him hard.
Established by A. V. Meiyappan in 1945, AVM Studios is one of the oldest surviving film studios in Asia. Twins Aruna Guhan and Aparna Guhan, the great granddaughters of Meiyappan and the fourth generation scions of AVM Productions (their production house), were interested in film production. For their first production venture, they went through several scripts for more than six months but were not satisfied with them. When they saw Kasappu Inippu (Bitter Sweet), a ten-minute short film on YouTube, they were impressed. The short was directed by Srihari Prabaharan, a software engineer working for Wipro. The sisters invited him to narrate a script which they eventually liked. They settled for the story line as they felt it was simple, yet strong and poignant. Thus, they zeroed in on the debutant directors Srihari and his friend Anil Krishnan.
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