Idhu Enna Maayam

Idu Enna Maayam
First look poster
Directed by	A. L. Vijay
Produced by	R. Sarathkumar Raadhika Sarathkumar Listin Stephen
Written by	A. L. Vijay
Starring	Vikram Prabhu Keerthy Suresh Kavya Shetty Navdeep
Music by	G. V. Prakash Kumar
Cinematography	Nirav Shah
Edited by	Anthony
Production company	Magic Frames Think Big Studios
Release date	31 July 2015 (2015-07-31)
Country	India
Language	Tamil

Idhu Enna Maayam (English: What magic is this?) is a 2015 Indian Tamil romantic comedy film written and directed by A. L. Vijay and produced by R. Sarathkumar, Radhika Sarathkumar and Listin Stephen under the production banner of Magic Frames. The film features Vikram Prabhu and Keerthy Suresh in the lead roles, while G. V. Prakash Kumar composes the film's music. Production began for the film in August 2014 and released in July 2015.

Arun (Vikram Prabhu) is a struggling theatre artiste. With the help of his friends, who are also struggling theatre artistes, he starts a website called UMT which helps men struggling in love to successfully unite with the woman of their dreams with the help of theaterics. One day, UMT gets a rich client in the form of Santhosh (Navdeep), the owner of a real estate company. Santhosh is in love with a singer Maya (Keerthy Suresh) and offers ₹1,00,00,000 if Arun and his friends can help him in winning Maya's heart. Arun has second thoughts over the offer because Maya is his ex-girlfriend. They had broken up due to a serious misunderstanding between them. Though he still has feelings for Maya, he reluctantly agrees to help Santhosh. However, he foils all the plans to bring Santhosh and Maya together. A frustrated Santhosh then directly proposes to Maya, but she rejects him as she has still not forgotten Arun.

In the end, it is revealed that Santhosh and Arun's friends knew about Arun's love for Maya and with the help of Maya, they deliberately made all the plans to unite Santhosh and Maya fail so that Arun and Maya can get back together. Arun realises his mistake and declares his love for Maya, thus rekindling their romance.

The collaboration between the producers, director A. L. Vijay and Vikram Prabhu was first revealed in July 2014, when the director noted he had finished writing the script for a romantic film to be shot in Chennai. In August 2014, Malayali actress Keerthi Suresh was brought in to play the female lead role, thus making her debut in Tamil films.Kavya Shetty, who had previously featured in Kannada films, also joined the cast later that month and participated in a workshop to get into her character of a college girl in the flashback sequences. The shoot subsequently began in Kochi and progressed across Kerala and Tamil Nadu in August 2014.