I and Love and You
| I and Love and You | ||||
|---|---|---|---|---|
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| Studio album by The Avett Brothers | ||||
| Released | September 29, 2009 | |||
| Recorded | 2008–2009 | |||
| Genre | Folk rock, Americana, roots rock | |||
| Length | 50:34 | |||
| Label | American | |||
| Producer | Rick Rubin | |||
| The Avett Brothers chronology | ||||
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| Professional ratings | |
|---|---|
| Review scores | |
| Source | Rating |
| Allmusic |    |
| The Guardian | |
| Paste | (9.6/10) |
| Pitchfork Media | (5.8/10) |
| Popmatters |   |
| Rolling Stone | |
I and Love and You is the 2009 major label debut by The Avett Brothers and produced by Rick Rubin.
The first single, "I and Love and You" was released on June 24, 2009, via free digital download. The album was released on vinyl on September 15, 2009, with the CD and digital formats becoming available on September 29, 2009. The album was available in streaming format on National Public Radio's Web site prior to its release.
The song "I and Love and You" was chosen as the Starbucks iTunes Pick of the Week for September 22, 2009. From September 8 to October 8, 2009, The Avett Brothers released a 13 chapter video series about I and Love and You, each chapter featuring one song from the album (one chapter at a time, posting each on various websites before collecting them for viewing on their own page).
In 2008, the band announced on Myspace that they signed with American Recordings to produce a new album. Previously, the band was signed to the independent label Ramseur Records. Rick Rubin was impressed by The Avett Brothers' previous album, Emotionalism and decided to produce the album.I and Love and You was the band's major label debut (American Recordings is a subsidiary of Sony Music Entertainment) and was recorded in Los Angeles.
I and Love and You was released on September 29, 2009. The album peaked at No. 16 on the Billboard 200 and at No. 72 on the UK Albums Chart.
I and Love and You has received generally positive reviews. On the review aggregate site Metacritic, the album has a score of 73 out of 100, indicating "Generally favorable reviews."
Bart Blasengame of Paste gave the album a very positive review, writing that the Avett Brothers "...constructed something beautiful" while still making their sound more mainstream. The review continued: "The depth and beauty that spread all across I and Love and You will, with any luck, keep The Avett Brothers from becoming The Jonas Brothers."Popmatters' Steve Leftridge called the album the band's best record yet, writing "I and Love and You's new elegant musical direction and very strong set of new songs indicate that they are band that is indeed just getting revved up. They might remain too folk-fringe-y to be pop's Next Big Thing, but the Avetts' latest fully delivers on this band's considerable potential." Leftridge also praised Rick Rubin's contributions.
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