"I Wouldn't Normally Do This Kind of Thing" is the third single from Pet Shop Boys' fifth album Very. It was released in the UK by Parlophone Records on 29 November 1993, where it eventually reached number 13 in the chart. It reached number 2 on the US Club chart where it was released in January 1994. It appears to describe a person, normally hesitant to unwind and show his feelings, who—because of some event in his life (possibly a love interest)—suddenly becomes willing to let it all hang out. It is the 20th best-selling Pet Shop Boys single.

The song was extensively remixed by the Beatmasters for its release as a single, with a new intro replacing the house piano of the album version. Tennant and Lowe came to prefer aspects of this remix and particularly the new intro, playing it on their Electric tour and including a version of the song with it on their PopArt greatest hits compilation (see below).

The single release was bolstered by a large amount of bonus material available across a wide range of formats, on top of the nine remixes commissioned. The main B-side is "Too Many People" (which itself was featured over the credits of the Daria episode entitled "Lane Miserables"), but the single also featured remixes of Please tracks "Violence" and "West End Girls".

In the UK, the first CD single came in a rubber sleeve, that held both CD one and two. This was very similar to the packaging for Very Relentless.

As with the previous singles from Very, the duo donned new outfits for the single's promotional campaign. Chris featured in a blonde wig with a pink and white costume, while Neil was adorned in a brunette wig and darker clothing.

A cover version of "I Wouldn't Normally Do This Kind of Thing" by Robbie Williams appeared as the B-side to his single "Let Me Entertain You" in 1998. His version of the song can also be heard in the US sitcom Friends in the episode entitled "The One with the Routine".

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