"I Won't Say (I'm in Love)" is a song written by composer Alan Menken and lyricist David Zippel for Walt Disney Pictures' 35th animated feature film Hercules (1997). Included on the film's soundtrack, the song is performed by American actress and singer Susan Egan in her role as Meg, the film's heroine and Hercules' love interest, while singers Cheryl Freeman, Lillias White, Vaneese Y. Thomas, LaChanze and Roz Ryan provide girl group-style backup vocals as the Muses. However, only Egan and Freeman are credited as vocalists on the track.

"I Won't Say (I'm in Love)" is a mid-tempo R&B and doo-wop ballad reminiscent of the 1950s music that incorporates Motown and teen pop influences. Similar in style to songs recorded by American girl groups The Ronettes and The Supremes, its lyrics about denying having romantic feelings for someone parody those of traditional love songs. In its accompanying musical sequence, Meg realizes that she has reluctantly begun to fall in love with Hercules but constantly refuses to admit this. Meanwhile, the Muses insist that she stop denying her feelings for him and embrace them instead. "I Won't Say (I'm in Love)" was written to replace a slower, more emotional ballad Menken had originally intended for Meg, entitled "I Can't Believe My Heart"; the song was discarded because Meg's animator Ken Duncan felt that it did not compliment her strong personality. Menken based "I Won't Say (I'm in Love)" on songs he had written for his musical Little Shop of Horrors (1982).

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