"I Luv This Shit" (clean version titled "I Luv This") is a song by American recording artist August Alsina. It features a guest appearance American rapper Trinidad James. It was released on February 19, 2013 by Def Jam Recordings as the first single from Alsina's debut EP Downtown: Life Under the Gun (2013), and was included on his first studio album, Testimony (2014). "I Luv This Shit" is an R&B song about partying with alcohol and drugs. Two remixes—one featuring Birdman and another featuring Trey Songz and Chris Brown—were released.

The song was well received by music critics, and peaked at number forty-eight on the US Billboard Hot 100 and number thirteen on the Hot R&B/Hip-Hop Songs chart. It was promoted by a Motion Family-directed music video and performances on The Wendy Williams Show, 106 & Park and The Arsenio Hall Show.

"I Luv This Shit" was written by August Alsina, The Exclusives (Sean McMillion and Ralph Jeanty), Samuel Irving III, Christine Massa, and Trinidad James and was produced by Knucklehead. It was recorded by McMillion and Cody Sciara at Goldie's Playhouse and Zac Recording Studios in Atlanta, Georgia, and mixed by Jaycen Joshua with assistance from Trehy Harris at Larrabee Sound Studios, North Hollywood. Vocals were produced by The Exclusives. Knucklehead told Vibe in 2014 that he created the song's beat and knew it would be successful, stating: "I just knew what [Alsina's] voice was gonna do over my beat. And that beat didn't sound like [any]thing else at the time that was out ... When I made the beat, I called him immediately after I finished it." After playing the beat to Alsina and The Exclusives, they recorded the song in one hour. It is an R&B song instrumented by guitar, synthesizer, synth-horns and a heavy bassline. The production was compared by Spin's Brandon Soderberg to the work of The-Dream. It revolves around about partying with alcohol and drugs with the central hook "I love this shit", and references the vodka Ciroc, yet there is an element of sorrow to Alsina's vocals. James' verse contemplates human nature, according to Gregory Adams of Exclaim!. "I Luv This Shit" was originally recorded for Alsina's mixtape The Product 2 (2013), and was included on his debut EP Downtown: Life Under the Gun (2013). It was also a bonus track on his first studio album, Testimony (2014).

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